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SaaS & B2B software

Subscription software companies selling into businesses.

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Fractional CTO vs full-time CTO: which does your startup need?

A practical comparison of a fractional CTO and a full-time CTO: cost, scope, when each makes sense, and the questions to ask before you hire either one.

Scaling an engineering team from 5 to 50

How to scale a startup engineering team from 5 to 50 people: when to add managers, how communication breaks, what process to add at each size, and what to leave alone.

Engineering metrics that matter (and the ones that don't)

Which engineering metrics to track at a startup: DORA metrics, quality and reliability signals, what they tell you, and why measuring individual output backfires.

Build vs buy: a decision framework for technical leaders

When to build software in-house and when to buy it: a build vs buy framework covering total cost of ownership, differentiation, switching costs and vendor risk.