NoahCode Story episode
S10 E29: The Merchant of Record Shift: Scaling Global SaaS Revenue and Simplifying International Tax Compliance with Lucas Lovell, VP of Engineering at Paddle
Apr 22, 2025 · Season 10 · Episode 29 · 27 min
Seamless payments as the merchant of record MOR
Lucas Lovell grew up in Adelaide, Australia, before eventually landing where resides now, in London. He studied law, but he eventually decided that he didn't want to become a lawyer. During his time in law school, he and his crew built an app - and he was hooked on the wild ride that tech is. Prior to London, he spent 4 years in Paris, and indeed loves to travel. He also enjoys skiing, and when asked about snowboarding, he said he tried - but eventually reverted back.
Four and a half years ago, Lucas joined a company solving end to end payments, while being the merchant of record. What was missing from the platform was some function around invoicing - which started him on his journey of product creation.
This is Lucas' creation story at Paddle.
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https://www.paddle.com/https://www.linkedin.com/in/lucaslovell/
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