Code Story episode
S8 Bonus: How an AT&T Executive and a Harvard AI Engineer Scaled an $11M Generative Ad Engine with Hikari Senju & Matt Swalley, Co-Founders of Omneky
May 31, 2023 · Season 8 · 31 min
AI driven ads
Hikari Senju grew up in Westchester, NY, and was exposed to tech early on, as his family worked at IBM. His Dad is also a painter, so he has been driven through the intersection of art and tech. He studied Computer Science at Harvard, and was cross registered at MIT. It was at MIT that his passions united, and he knew that his life goals would be aligned between art and technology. He started his first couple of businesses while still in college,
Matt Swalley graduated from Indiana University business school, and was influenced by his Dad and Mom, who were both business people. Post school, he joined a leadership development program at AT&T, and led sales teams in several different locations. Post getting his MBA, he got deep into data to analyze the big trends in the business world.
In one of his earliest ventures, Hikari was leading marketing efforts across multiple digital channels. He saw an opportunity to use generative AI and omni-channel marketing to optimize how content is generated, and how well it performs. At the same time, Matt was researching great folks building companies around data - and found Hikari.
This is the creation story of Omneky.
Sponsors
CipherstashTreblleCAST AI FireflyTursoMemberstackLinks
Website: https://www.omneky.comLinkedIn: https://www.linkedin.com/in/matt-swalley-59249533/LinkedIn: https://www.linkedin.com/in/hikari-senju-63780199/
Checkout our episode stacks on Stacklist! https://stacks.codestory.co/
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
More episodes
Keep listening
S8 Bonus: The Salsa-Dancing Founders Rewriting B2B Support: Eliminating Legacy Tool Sprawl with Embedded AI and Dynamic SLAs with Nooshin Alibhai & Eric Klimuk, Co-Founders of Supportbench
Jun 1, 2023
S8 E7: The Lawyer Who Learned to Code: Turning Unstructured Contracts Into a $3.2B Enterprise Workflow Engine with Jason Boehmig, Co-Founder of Ironclad
May 30, 2023
Topics
Explore related conversations
How to choose a tech stack for a startup
A decision framework for choosing a startup tech stack: what actually matters, which choices are reversible, and how to avoid the rewrite that eats your Series A.
Fractional CTO vs full-time CTO: which does your startup need?
A practical comparison of a fractional CTO and a full-time CTO: cost, scope, when each makes sense, and the questions to ask before you hire either one.
Scaling an engineering team from 5 to 50
How to scale a startup engineering team from 5 to 50 people: when to add managers, how communication breaks, what process to add at each size, and what to leave alone.