NoahCode Story episode
S5 E13: Building a $1B SaaS Unicorn from a 'Boring' Niche with Andrew Butt of Enable
Sep 7, 2021 · Season 5 · Episode 13 · 18 min
Optimizing your B2B Agreements
Andrew Butt always dreamed of being an airline pilot, and his passion outside of tech is flying. He has spent more time in helicopters over planes, and he enjoys that more. His family relocated to San Francisco 18 months ago, and they have been pretty much under lock down since that time. He and his wife have been doing the normal things during lock down - surfing the web, hiking, etc... but mostly keeping to themselves.
In flying school, he met his co-founder growing a distribution company. They discovered a problem first hand, around trading agreements and incentives between companies. So much so, that they found a need in the industry and set off to build a product to solve the problem.
This is the creation story of Enable.
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Website: https://enable.com/LinkedIn: https://www.linkedin.com/in/awbutt/
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