S5 Bonus: Engineering High-Volume Telemetry: Tracking 100% of Mobile User Sessions at Scale with Eric Futoran of Embrace.io

A multi startup founder, Eric Futoran has always focused in on being a family man. He considers himself a multi-hat wearing person, and though most entrepreneurs say that.. Eric really means it. He has 4 degrees... no really, four - Electrical Engineering, Computer Science, Juris Doctor and MBA. He REALLY likes to learn, and is constantly reading and learning from people, books, other sources, and of course, his family.

He has found that his JD has really helped him understand the legal world, as it applies to the startup world, specifically SPAC's (special purpose acquisition group). He is digging into what the implications will be in the future withSPAC's, and the potential legal tension with their structures.

He has 2 young boys, 5 and 8, and has felt the pains of many parents through the pandemic with kids being home. Other than startups and school, he likes to get outdoors as much as he can, doing some hiking or spending time at the beach.

During his past successes at Scopely, one of the largest game builders in the world, he realized in the early innings of mobile that there was no mobile first data source, enabling businesses to capture all mobile session data... and more.

This is the creation story of Embrace.io.

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