S12 E21: Why Your Health App is Drowning in Wearable Noise (And Missing Real Insights) with Marco Benitez, Co-Founder & CEO of ROOK

Marco Benitez lives in Naples, Florida. In the past he lived in Miami, but found Naples much more family friendly. He is originally from Mexico, along with many of his family members and businesses. Outside of tech, he is married with 2 kids. As a family, they love to go outside, be outdoors and visit the great beaches around Florida. In addition, Marco is a black belt in Taekwondo, and also does Jiu Jitsu.

Marco and his team was building a wearable in the past, centered around fitness. They figured out that the real value was around feeding data into these types of wearables. When they were approached by a company who was excited about this type of solution, they started to accelerate.

This is the creation story of ROOK.

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