Code Story episode
S12 Bonus: The Perishable Supply Chain Crisis: Why Generic ERPs Fail Fresh Food Logistics and How AI Agents Are Transforming Error-Free Order Intake with Sid Dixit, Chief Technology Officer at iTradeNetwork
Jul 23, 2026 · Season 12 · 32 min
The supply chain software behind the breakfast you ate today.
Sid Dixit is originally from central India, and came to the states for college. He is a technologist and builder at heart, serving in leadership roles across major companies. He has built and managed a fleet of satellites, built robots at Amazon, worked at Microsoft on surface tablets, and finally, at Google working on Android. Outside of tech in lives in the Bay Area with his wife and kids. He loves water sports, especially sailing. He spent 10 years in San Diego, and stumbled on the sport.
Sid's current company started in 1999, and was acquired in 2010. A few years ago, Sid joined the company, at a time when the company was wanting to rebuild its network from the ground up - starting with a powerful index.
This is Sid's creation story at iTradeNetwork.
Sponsors
UnblockedTECH DomainsMezmoBraingrid.aiLinks
https://www.itradenetwork.com/https://www.linkedin.com/in/siddharthdixit/
Timestamps
1:49 Guest introduction: Sid Dixit's career background across satellites, Amazon, and Google
2:42 Overview of iTradeNetwork and its reach across North America's perishable supply chain
4:04 The origin story of iTradeNetwork and why generic ERPs fail fresh food logistics
5:45 Upgrading legacy software from Systems of Record to Systems of Intelligence
6:37 The role of specialized AI agents: Forecasting, pricing, RFQs, and negotiations
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