NoahCode Story episode
S10 E4: Open Banking Infra: Replacing Insecure Credential-Sharing with Safe Open Brokerage APIs for Millions of Retail Accounts with Brendan Wood, Co-Founder & CEO of SnapTrade
Sep 24, 2024 · Season 10 · Episode 4 · 21 min
Building the Plaid for Broker Accounts
In August of 2021, we interviewed Brendan Wood on the podcast to tell the creation story of Passiv. After the recording, the company decided to pivot into a new market, focusing on solving their biggest pain point for other platforms. They were running into the problems surrounding integrations into brokers. In fact, they were spending 80% of engineering time on integrations. People started to reach out to his team to ask if they could use the integrations... and they started ideating about making this its own product.
This is the creation story of SnapTrade.
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