S10 E10: The Universal Cart Breakthrough: Overcoming Retail Fragmentation to Build the Ultimate Cross-Platform Online Shopping Wishlist with William Neill, Co-Founder of Basket

William Neill had an interesting childhood in New Zealand, rooted in being an entrepreneur. As a kid, he helped write business plans with his parents, or build makery stuff for projects. Living this type of childhood, combined with the creativity of music, it started a lifelong trend of building businesses and products. Rooted in his love for being an entrepreneur, he has always longed for a flexible life, to keep him present for his young family, and to allow for the option to travel. He loves spending time with his kids on the beach, and exploring the country as a family.

William and his co-founder met in a coffee shop in London. As they were chatting about prior projects, they figure out there was a lot of overlap in the things they were interested in. Eventually, they returned and built some solutions together - and off the back of a prior wishlist project, they decided to make an online shopping cart to end all others.

This is the creation story of Basket.

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https://www.trybasket.com/https://www.linkedin.com/in/willneill/

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